A category manifesto · For revenue organizations

Position, not intelligence

AI sales tools increasingly run on the same underlying models, which makes model quality a weak basis for choosing between them. This manifesto argues the durable differences are positional — where a system sits, what it accumulates, and who governs it.

12 pages · 18-min read · For revenue organizations

“Once every vendor rents the same models, the useful comparison is position: where the system sits and what it accumulates.”